{"id":7904,"date":"2025-10-28T16:41:23","date_gmt":"2025-10-28T19:41:23","guid":{"rendered":"https:\/\/mtmision.cl\/?p=7904"},"modified":"2025-10-28T19:20:52","modified_gmt":"2025-10-28T22:20:52","slug":"what-is-ota-the-software-revolution-in-the-automotive-industry","status":"publish","type":"post","link":"https:\/\/mtmision.cl\/en\/que-es-ota-la-revolucion-del-software-en-la-industria-automotriz\/","title":{"rendered":"What is OTA? The technology that redefines connected mobility"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7904\" class=\"elementor elementor-7904\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f9e50a e-con-full e-flex e-con e-parent\" data-id=\"2f9e50a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e84cb9 elementor-widget elementor-widget-text-editor\" data-id=\"3e84cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"289\" data-end=\"676\">OTA updates - OTA updates<em data-start=\"314\" data-end=\"328\">Over-The-Air<\/em>- are the system that allows <strong data-start=\"357\" data-end=\"417\">remotely update vehicle software<\/strong>, without physical intervention or a workshop visit. This technology represents a turning point in the automotive industry: vehicles are no longer static machines, they become <strong data-start=\"605\" data-end=\"673\">digital platforms that evolve over the course of their life cycle<\/strong>.<\/p>\n<p data-start=\"678\" data-end=\"903\">For <strong data-start=\"683\" data-end=\"723\">manufacturers, fleets and distributors<\/strong>, OTA is much more than a technical innovation. It is a <strong data-start=\"777\" data-end=\"840\">new strategy for efficiency, safety and after-sales value<\/strong>, which redefines the relationship between hardware, software and service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d151f7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5d151f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-025ff20 e-con-full e-flex e-con e-parent\" data-id=\"025ff20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fffff56 elementor-widget elementor-widget-heading\" data-id=\"fffff56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The new era of automotive software\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d13e665 elementor-widget elementor-widget-text-editor\" data-id=\"d13e665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"295\" data-end=\"613\">The automobile is no longer a collection of mechanical parts, but rather a <strong data-start=\"359\" data-end=\"408\">constantly evolving software platform<\/strong>. The infotainment, navigation, safety and advanced assistance systems (ADAS) are interconnected and rely on a flexible electronic architecture that allows for constant upgrades.<\/p>\n<p data-start=\"615\" data-end=\"900\">OTA updates make this evolution possible without the need for workshop visits or physical replacement of components. Through a secure wireless connection, the manufacturer can <strong data-start=\"803\" data-end=\"870\">improve functions, fix bugs or add new capabilities<\/strong> directly from the cloud.<\/p>\n<p data-start=\"902\" data-end=\"940\"><strong data-start=\"902\" data-end=\"940\">In technical terms, OTA allows:<\/strong><\/p>\n<ul data-start=\"941\" data-end=\"1189\">\n<li data-start=\"941\" data-end=\"992\">\n<p data-start=\"943\" data-end=\"992\">Remote firmware and software update.<\/p>\n<\/li>\n<li data-start=\"993\" data-end=\"1046\">\n<p data-start=\"995\" data-end=\"1046\">Reduced maintenance and recall costs.<\/p>\n<\/li>\n<li data-start=\"1047\" data-end=\"1131\">\n<p data-start=\"1049\" data-end=\"1131\">Improving the driver's experience through new or adjusted functions.<\/p>\n<\/li>\n<li data-start=\"1132\" data-end=\"1189\">\n<p data-start=\"1134\" data-end=\"1189\">The immediate application of cybersecurity patches.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1191\" data-end=\"1646\">According to <a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"1197\" data-end=\"1352\">McKinsey &amp; Company (2023)<\/a>, <a href=\"https:\/\/www.mckinsey.com\/industries\/semiconductors\/our-insights\/getting-ready-for-next-generation-ee-architecture-with-zonal-compute\">the evolution towards software-defined vehicles<\/a> -SDV- will completely transform the automotive value chain. In this new paradigm, <strong data-start=\"1495\" data-end=\"1559\">the ability to remotely update and upgrade the vehicle<\/strong> will be a key competitive factor for manufacturers and their technology partners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca3ed8f elementor-widget elementor-widget-image\" data-id=\"ca3ed8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/vehiculo-definido-por-software-SDV-LATAM-1024x683.jpg\" class=\"attachment-large size-large wp-image-7906\" alt=\"\" srcset=\"https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/vehiculo-definido-por-software-SDV-LATAM-1024x683.jpg 1024w, https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/vehiculo-definido-por-software-SDV-LATAM-300x200.jpg 300w, https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/vehiculo-definido-por-software-SDV-LATAM-768x512.jpg 768w, https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/vehiculo-definido-por-software-SDV-LATAM-18x12.jpg 18w, https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/vehiculo-definido-por-software-SDV-LATAM.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bfcce6 e-con-full e-flex e-con e-parent\" data-id=\"8bfcce6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c96512 elementor-widget elementor-widget-heading\" data-id=\"2c96512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impact on manufacturers and distributors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f0d57 elementor-widget elementor-widget-text-editor\" data-id=\"19f0d57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2287\" data-end=\"2621\">For manufacturers, OTA opens up a new horizon: it allows them to collect real-time data, optimize algorithms, detect faults and deploy functions without physical intervention.<br data-start=\"2466\" data-end=\"2469\" \/>For distributors, it involves <strong data-start=\"2502\" data-end=\"2540\">new digital service models<\/strong>, such as predictive maintenance, remote customization and continuous upgrades.<\/p>\n<p data-start=\"2623\" data-end=\"2806\">The industry is moving towards <a href=\"https:\/\/www.deloitte.com\/global\/en\/Industries\/automotive\/analysis\/software-defined-vehicles.html\"><strong data-start=\"2651\" data-end=\"2718\">business models based on software and after-sales subscriptions<\/strong><\/a>, where each vehicle becomes an active source of information and added value.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7f05d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0b7f05d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a1a36e e-con-full e-flex e-con e-parent\" data-id=\"5a1a36e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12b2e49 elementor-widget elementor-widget-heading\" data-id=\"12b2e49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges: safety and standardization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2ca63d elementor-widget elementor-widget-text-editor\" data-id=\"a2ca63d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The flexibility of OTA also brings risks.<br data-start=\"3092\" data-end=\"3095\" \/>Systems must be designed with <a href=\"https:\/\/www.sae.org\/standards\/isosae21434-road-vehicles-cybersecurity-engineering\"><strong data-start=\"3128\" data-end=\"3187\">automotive cybersecurity protocols (ISO\/SAE 21434)<\/strong><\/a>, to ensure protection against vulnerabilities and malicious updates.<br data-start=\"3270\" data-end=\"3273\" \/>End-to-end encryption, software authentication and pre-validation are essential to maintain system integrity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca48d9 elementor-widget elementor-widget-image\" data-id=\"6ca48d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/software-over-the-air-vehiculos-conectados-1024x576.webp\" class=\"attachment-large size-large wp-image-7907 lazyload\" alt=\"\" data-srcset=\"https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/software-over-the-air-vehiculos-conectados-1024x576.webp 1024w, https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/software-over-the-air-vehiculos-conectados-300x169.webp 300w, https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/software-over-the-air-vehiculos-conectados-768x432.webp 768w, https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/software-over-the-air-vehiculos-conectados-1536x864.webp 1536w, https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/software-over-the-air-vehiculos-conectados-18x10.webp 18w, https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/software-over-the-air-vehiculos-conectados.webp 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-210dc96 e-con-full e-flex e-con e-parent\" data-id=\"210dc96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12d5f95 elementor-widget elementor-widget-heading\" data-id=\"12d5f95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trends towards 2030<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba10411 elementor-widget elementor-widget-text-editor\" data-id=\"ba10411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3794\" data-end=\"4061\">The future of automotive software is defined by data.<br data-start=\"3854\" data-end=\"3857\" \/>According to <a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/mapping-the-automotive-software-and-electronics-landscape-through-2030\"><strong data-start=\"3863\" data-end=\"3875\">McKinsey<\/strong><\/a>, The market for vehicle software and electronics will grow steadily through 2030, driven by centralized architectures that enable faster and more secure OTA updates.<\/p>\n<p data-start=\"4063\" data-end=\"4099\"><strong data-start=\"4063\" data-end=\"4099\">Major global trends:<\/strong><\/p>\n<ul data-start=\"4100\" data-end=\"4427\">\n<li data-start=\"4100\" data-end=\"4199\">\n<p data-start=\"4102\" data-end=\"4199\"><strong data-start=\"4102\" data-end=\"4135\">Telematics-cloud convergence:<\/strong> vehicle data is consolidated as a strategic asset.<\/p>\n<\/li>\n<li data-start=\"4200\" data-end=\"4275\">\n<p data-start=\"4202\" data-end=\"4275\"><strong data-start=\"4202\" data-end=\"4238\">Centralized I\/O architectures:<\/strong> basis for massive OTA deployments.<\/p>\n<\/li>\n<li data-start=\"4276\" data-end=\"4355\">\n<p data-start=\"4278\" data-end=\"4355\"><strong data-start=\"4278\" data-end=\"4312\">Digital after-sales services:<\/strong> premium upgrades and subscriptions.<\/p>\n<\/li>\n<li data-start=\"4356\" data-end=\"4427\">\n<p data-start=\"4358\" data-end=\"4427\"><strong data-start=\"4358\" data-end=\"4386\">LATAM interoperability:<\/strong> adaptation to regional connectivity.<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0db40 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ae0db40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-430ba35 e-con-full e-flex e-con e-parent\" data-id=\"430ba35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ca426 elementor-widget elementor-widget-heading\" data-id=\"e9ca426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategic vision for LATAM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f79fe elementor-widget elementor-widget-text-editor\" data-id=\"58f79fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5112\" data-end=\"5470\">In Latin America, OTA adoption is progressively advancing as global manufacturers localize operations and strengthen their network of technology providers.<br data-start=\"5285\" data-end=\"5288\" \/>The focus is on <strong data-start=\"5304\" data-end=\"5350\">improving connectivity infrastructure<\/strong>, <strong data-start=\"5352\" data-end=\"5389\">professionalizing cybersecurity<\/strong> y <strong data-start=\"5392\" data-end=\"5469\">creating integration alliances between OEMs and regional technology partners<\/strong>.<\/p>\n<p data-start=\"5472\" data-end=\"5635\">According to <a href=\"https:\/\/www.deloitte.com\/global\/en\/Industries\/automotive\/analysis\/global-automotive-consumer-study-emea-focus-countries.html\"><strong data-start=\"5487\" data-end=\"5499\">Deloitte<\/strong><\/a>, consumers in the region are increasingly embracing connected services and remote software updates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c4730 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"16c4730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e741e8b e-con-full e-flex e-con e-parent\" data-id=\"e741e8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffaf82 elementor-widget elementor-widget-heading\" data-id=\"3ffaf82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f706345 elementor-widget elementor-widget-text-editor\" data-id=\"f706345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>OTA updates are no longer a promise: they are the invisible infrastructure that keeps the automotive ecosystem alive.<br data-start=\"6078\" data-end=\"6081\" \/>Their adoption drives operational efficiency, digital security and new revenue streams.<br data-start=\"6170\" data-end=\"6173\" \/>The challenge for manufacturers and distributors in LATAM will be to integrate them with a <strong data-start=\"6253\" data-end=\"6290\">long-term strategic vision<\/strong>, The new system guarantees compatibility, robustness and a seamless experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d3b9d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d8d3b9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfdd52d e-con-full e-flex e-con e-parent\" data-id=\"bfdd52d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b53d04 elementor-widget elementor-widget-text-editor\" data-id=\"1b53d04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>If you want to know how to <strong data-start=\"6414\" data-end=\"6507\">MTM can implement OTA solutions tailored to your production line or connected fleet.<\/strong>, Contact us.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac1038 elementor-widget elementor-widget-image\" data-id=\"6ac1038\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/Que-es-Ota-1024x683.jpg\" class=\"attachment-large size-large wp-image-7908 lazyload\" alt=\"\" data-srcset=\"https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/Que-es-Ota-1024x683.jpg 1024w, https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/Que-es-Ota-300x200.jpg 300w, https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/Que-es-Ota-768x512.jpg 768w, https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/Que-es-Ota-18x12.jpg 18w, https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/Que-es-Ota.jpg 1536w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66e66c1 elementor-widget elementor-widget-heading\" data-id=\"66e66c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b72f346 elementor-widget elementor-widget-text-editor\" data-id=\"b72f346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"6579\" data-end=\"6637\"><strong>What are OTA updates in vehicles?<\/strong><\/h3>\n<p data-start=\"6638\" data-end=\"6773\">These are processes that allow <strong data-start=\"6664\" data-end=\"6728\">update vehicle software remotely and securely<\/strong>, without physical intervention or workshop visit.<\/p>\n<h3 data-start=\"6775\" data-end=\"6842\"><strong data-start=\"6779\" data-end=\"6842\">\u00a0What benefits do you offer to manufacturers and distributors?<\/strong><\/h3>\n<p data-start=\"6843\" data-end=\"6965\">They reduce operating costs, enable the launch of new functions, improve cybersecurity and strengthen the after-sales relationship.<\/p>\n<h3 data-start=\"6967\" data-end=\"7003\"><strong data-start=\"6971\" data-end=\"7003\">What challenges do they present?<\/strong><\/h3>\n<p data-start=\"7004\" data-end=\"7135\">The main ones are the <strong data-start=\"7027\" data-end=\"7045\">cybersecurity<\/strong>, the <strong data-start=\"7050\" data-end=\"7087\">cross-platform standardization<\/strong> and compatibility with different architectures.<\/p>\n<h3 data-start=\"7137\" data-end=\"7191\"><strong data-start=\"7141\" data-end=\"7191\">How are OTAs implemented in Latin America?<\/strong><\/h3>\n<p data-start=\"7192\" data-end=\"7345\">Its implementation depends on the development of connectivity infrastructure and collaboration between manufacturers, distributors and technology partners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eea8089 e-con-full e-flex e-con e-child\" data-id=\"eea8089\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element 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256z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-minimal\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-twitter\" data-network=\"twitter\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-x-twitter\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-minimal\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-linkedin\" data-network=\"linkedin\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-target\" value=\"https:\/\/mtmision.cl\/en\/que-es-ota-la-revolucion-del-software-en-la-industria-automotriz\/\" >\n\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-title\" value=\"\u00bfQu\u00e9 es OTA? La tecnolog\u00eda que redefine la movilidad conectada\" >\n\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-image\" value=\"https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/10\/actualizaciones-OTA-movilidad-conectada.jpg\" >\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59ef02b7 e-flex e-con-boxed e-con e-child\" data-id=\"59ef02b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13a69547 e-flex e-con-boxed e-con e-child\" data-id=\"13a69547\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ca572e elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-align-left elementor-widget elementor-widget-raven-heading\" data-id=\"19ca572e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h3 class=\"raven-heading raven-heading-h3\"><span class=\"raven-heading-title\">Receive technical insights, success stories and the latest in OEM innovation<\/span><\/h3><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70116236 elementor-widget elementor-widget-text-editor\" data-id=\"70116236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Keep up to date with the trends that are transforming the industry<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a08ccd8 elementor-widget elementor-widget-html\" data-id=\"6a08ccd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/48423949.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"6bea28d8-d286-4a4d-ad62-962446153dcf\" data-portal-id=\"48423949\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79721ee e-con-full e-flex e-con e-parent\" data-id=\"79721ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc4a726 elementor-widget elementor-widget-heading\" data-id=\"fc4a726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sources <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a2146 elementor-widget elementor-widget-text-editor\" data-id=\"b0a2146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\udd17 <a class=\"decorated-link\" href=\"https:\/\/www.mckinsey.com\/industries\/semiconductors\/our-insights\/getting-ready-for-next-generation-ee-architecture-with-zonal-compute\" target=\"_new\" rel=\"noopener\" data-start=\"1998\" data-end=\"2228\">Source McKinsey - Getting ready for next-generation E\/E architecture with zonal compute (2023)<\/a><\/p>\n<p>\ud83d\udd17 <a class=\"decorated-link\" href=\"https:\/\/www.deloitte.com\/global\/en\/Industries\/automotive\/analysis\/software-defined-vehicles.html\" target=\"_new\" rel=\"noopener\" data-start=\"2811\" data-end=\"2991\">Source Deloitte - Software-Defined Vehicle: Global manufacturer readiness (2024)<\/a><\/p>\n<p>\ud83d\udd17 <a class=\"decorated-link\" href=\"https:\/\/www.sae.org\/standards\/isosae21434-road-vehicles-cybersecurity-engineering\" target=\"_new\" rel=\"noopener\" data-start=\"3418\" data-end=\"3587\">Source SAE - ISO\/SAE 21434 Road Vehicles - Cybersecurity Engineering (datasheet)<\/a><br data-start=\"3587\" data-end=\"3590\" \/>\ud83d\udd17 <a class=\"decorated-link\" href=\"https:\/\/www.sae.org\/articles\/sae-iso-publish-joint-automotive-cybersecurity-standard-sae-ma-06771\" target=\"_new\" rel=\"noopener\" data-start=\"3593\" data-end=\"3753\">SAE Technical Note - Publication of the Joint Standard (2021)<\/a><\/p>\n<p>\ud83d\udd17 <a class=\"decorated-link\" href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/mapping-the-automotive-software-and-electronics-landscape-through-2030?utm_source=chatgpt.com\" target=\"_new\" rel=\"noopener\" data-start=\"4432\" data-end=\"4660\">McKinsey - Mapping the automotive software and electronics landscape through 2030<\/a><br data-start=\"4660\" data-end=\"4663\" \/>\ud83d\udd17 <a class=\"decorated-link\" href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/the-big-shift-moving-commercial-vehicle-oems-to-centralized-ee-and-software\" target=\"_new\" rel=\"noopener\" data-start=\"4666\" data-end=\"4913\">McKinsey - The big shift: Moving commercial vehicle OEMs to centralized E\/E and software (2024)<\/a><br data-start=\"4913\" data-end=\"4916\" \/>\ud83d\udd17 <a class=\"decorated-link\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/connected-vehicle-trend-radar-2\/?utm_source=chatgpt.com\" target=\"_new\" rel=\"noopener\" data-start=\"4919\" data-end=\"5063\">Capgemini - Connected Vehicle Trend Radar 2 + PDF (2024)<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdfcff0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bdfcff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>OTA updates are redefining automotive aftermarket and development. Discover how this technology is driving efficiency, safety and new business models.<\/p>","protected":false},"author":2,"featured_media":7909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,1],"tags":[],"class_list":["post-7904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz","category-tendencias-automotrices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es OTA? La tecnolog\u00eda que redefine la movilidad conectada - MTM<\/title>\n<meta name=\"description\" content=\"Las actualizaciones OTA est\u00e1n redefiniendo la postventa y el desarrollo automotriz. 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