{"id":6823,"date":"2025-09-03T15:09:25","date_gmt":"2025-09-03T18:09:25","guid":{"rendered":"https:\/\/mtmision.cl\/?p=6823"},"modified":"2025-10-29T11:41:07","modified_gmt":"2025-10-29T14:41:07","slug":"the-new-profile-of-the-automotive-consumer-customer-journey-data-driven-in-latam-2024-2025","status":"publish","type":"post","link":"https:\/\/mtmision.cl\/en\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\/","title":{"rendered":"The New Automotive Consumer Profile: Customer Journey Data-Driven in LATAM (2025 - 2026)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6823\" class=\"elementor elementor-6823\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f9e50a e-con-full e-flex e-con e-parent\" data-id=\"2f9e50a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e84cb9 elementor-widget elementor-widget-text-editor\" data-id=\"3e84cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The automotive consumer in Latin America is undergoing a profound transformation: the digitization of the buying process, the influence of social media and customer value metrics are redefining the sector. Today, the automotive journey is a hybrid ecosystem-digital and physical-where the expectation of experience and personalization raises the bar for manufacturers, distributors and B2B operators.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bfcce6 e-con-full e-flex e-con e-parent\" data-id=\"8bfcce6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c96512 elementor-widget elementor-widget-heading\" data-id=\"2c96512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Generational Radiography: Who buys and how?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f0d57 elementor-widget elementor-widget-text-editor\" data-id=\"19f0d57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Millennials:<\/h3><ul><li>4 out of 10 car buyers in Mexico are millennials.<\/li><li>95% always connected, research online before you buy.<\/li><li>90% is ready to rebrand; they are looking for efficienciesExplore our blog and resources to stay ahead of the curve.<\/li><li>RELATED ARTICLES<\/li><li>cia, reputation and technology.<\/li><\/ul><h3>Gen Z:<\/h3><ul><li>They prefer subscription models and flexible mobility.<\/li><li>48% learn about products through social networks and 74% follow influencers.<\/li><li>They consume ephemeral content, seek authenticity and dynamic responses.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0c1e05 e-con-full e-flex e-con e-parent\" data-id=\"c0c1e05\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93b0062 elementor-widget elementor-widget-heading\" data-id=\"93b0062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. An Omnichannel and Measurable Customer Journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0dd69 elementor-widget elementor-widget-text-editor\" data-id=\"1b0dd69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>The 76% initiates the purchase online, although most still visit dealerships for the final decision.<\/li><li>65% already concludes the purchase digitally-an example of how the online and offline process intertwines.<\/li><li>Every touchpoint matters: Google, YouTube, Instagram, WhatsApp and dealer portals are a must in the decision making process.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba661f2 elementor-widget elementor-widget-image\" data-id=\"ba661f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/mtmision.cl\/wp-content\/uploads\/elementor\/thumbs\/20250901_2040_Infografia-del-Viaje-Automotriz_simple_compose_01k43xtnzke54rcjhd573qjx8k-rb6llafhotbgj02dc07f7gkaoelcbmq3tn2achv1ps.jpg\" title=\"20250901_2040_Automotive Travel Infographic_simple_compose_01k43xtnzke54rcjhd573qjx8k\" alt=\"20250901_2040_Automotive Travel Infographic_simple_compose_01k43xtnzke54rcjhd573qjx8k\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/600;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eddba45 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eddba45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-025ff20 e-con-full e-flex e-con e-parent\" data-id=\"025ff20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fffff56 elementor-widget elementor-widget-heading\" data-id=\"fffff56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Metrics that Make a Difference<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d13e665 elementor-widget elementor-widget-text-editor\" data-id=\"d13e665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Lifetime Value (LTV): Include sales, services, accessories and repurchase: the future is in measuring and anticipating.<\/li><li>CAC: In LATAM, digital acquisition can cost between US$200 and US$800, but word of mouth remains the most cost-effective channel.<\/li><li>Service retention: Up to 75% in some well-managed aftermarket programs.<\/li><li>Upsell: Customization and data increase the ticket in 30-40%.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b7b09c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9b7b09c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-700124d e-con-full e-flex e-con e-parent\" data-id=\"700124d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27d0f14 elementor-widget elementor-widget-heading\" data-id=\"27d0f14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Social Networks: Decision and Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cddff73 elementor-widget elementor-widget-text-editor\" data-id=\"cddff73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>61% of millennials and 60% of Gen Z have made impulse purchases over networks.<\/li><li>Instagram and Facebook lead purchasing processes, YouTube establishes authority for reviews and tutorial content.<\/li><li>Strategies vary: for millennials trust is essential, while for Gen Z authenticity and immediate interaction are essential.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73ec5d3 elementor-widget elementor-widget-image\" data-id=\"73ec5d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/mtmision.cl\/wp-content\/uploads\/elementor\/thumbs\/20250901_2035_Generaciones-Digitales-Comparadas_simple_compose_01k43xjcxtegns1469jvwcnd38-rb6m0zchs8sscn9spae7c00boz8xtq0sbb53rslfu8.jpg\" title=\"20250901_2035_Generaciones Digitales Comparadas_simple_compose_01k43xjcxtegns1469jvwcnd38\" alt=\"20250901_2035_Generaciones Digitales Comparadas_simple_compose_01k43xjcxtegns1469jvwcnd38\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/600;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc5992 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2bc5992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a1a36e e-con-full e-flex e-con e-parent\" data-id=\"5a1a36e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12b2e49 elementor-widget elementor-widget-heading\" data-id=\"12b2e49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Strategic Implications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2ca63d elementor-widget elementor-widget-text-editor\" data-id=\"a2ca63d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Optimizing the journey requires investment in digital tools, AI and data-driven marketing.<\/li><li>Unifying data-CDP, CRM and social listening-powers relevant experiences and real engagement.<\/li><li>Mobile is already the main discovery and interaction platform for decision makers and end users.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f364928 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f364928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-430ba35 e-con-full e-flex e-con e-parent\" data-id=\"430ba35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ca426 elementor-widget elementor-widget-heading\" data-id=\"e9ca426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. What Product Managers, Aftermarket and Operators Look For<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f79fe elementor-widget elementor-widget-text-editor\" data-id=\"58f79fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Fluid and scalable digital experiences, without losing personalization.<\/li><li>Suppliers that demonstrate technical authority, evidence and understanding of the LATAM context.<\/li><li>Social proof, references and educational materials: whitepapers, success stories and benchmarks to help in decision making.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf5fb2f elementor-widget elementor-widget-image\" data-id=\"cf5fb2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/mtmision.cl\/wp-content\/uploads\/elementor\/thumbs\/20250902_1116_Retos-y-Oportunidades-Automotrices_simple_compose_01k45fyqdmeqavyf5ayf113mmz-rb6mfbdw0af7ekg7zzgduvsdtilg7jxfa9ao8pcay8.jpg\" title=\"20250902_1116_Automotive_challenges_and_opportunities_simple_compose_01k45fyqdmeqavyf5ayf113mmz\" alt=\"20250902_1116_Automotive_challenges_and_opportunities_simple_compose_01k45fyqdmeqavyf5ayf113mmz\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/600;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c4730 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"16c4730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-366bccad e-con-full e-flex e-con e-child\" data-id=\"366bccad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3177a118 e-con-full e-flex e-con e-child\" data-id=\"3177a118\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32c05d97 elementor-widget elementor-widget-heading\" data-id=\"32c05d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Share this article<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6482defc e-con-full e-flex e-con e-child\" data-id=\"6482defc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a42aef elementor-widget-laptop__width-initial elementor-widget elementor-widget-raven-social-share\" data-id=\"1a42aef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"jupiterx-social-share-wrapper jupiterx-social-share-wrapper-col-0 jupiterx-social-share-view-icon\" id=\"jupiterx-social-share-widget-wrapper\" >\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-minimal\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-facebook\" data-network=\"facebook\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-minimal\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-twitter\" data-network=\"twitter\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-x-twitter\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"jupiterx-social-share-skin-minimal\" role=\"button\" aria-label=\"hidden\" >\n\t\t\t\t<div class=\"jupiterx-social-share-button jupiterx-social-share-widget-linkedin\" data-network=\"linkedin\" >\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"jupiterx-social-share-button-icon\">\n\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-target\" value=\"https:\/\/mtmision.cl\/en\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\/\" >\n\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-title\" value=\"El Nuevo Perfil del Consumidor Automotriz: Customer Journey Data-Driven en LATAM (2025 &#8211; 2026)\" >\n\t\t\t<input type=\"hidden\" id=\"jupiterx-social-share-image\" value=\"https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/09\/Plantillas-MTM-3.jpg\" >\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f2046b9 e-flex e-con-boxed e-con e-child\" data-id=\"4f2046b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-25885f05 e-flex e-con-boxed e-con e-child\" data-id=\"25885f05\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-322ee857 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-align-left elementor-widget elementor-widget-raven-heading\" data-id=\"322ee857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title\">Receive technical insights, success stories and the latest in OEM innovation<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b63e263 elementor-widget elementor-widget-text-editor\" data-id=\"6b63e263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Keep up to date with the trends that are transforming the industry<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d431b0 elementor-widget elementor-widget-html\" data-id=\"9d431b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/48423949.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"6bea28d8-d286-4a4d-ad62-962446153dcf\" data-portal-id=\"48423949\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El consumidor automotriz en Am\u00e9rica Latina vive una transformaci\u00f3n profunda: la digitalizaci\u00f3n del proceso de compra, la influencia de las redes sociales y las m\u00e9tricas de valor de cliente est\u00e1n redefiniendo el sector. Hoy, el journey automotriz es un ecosistema h\u00edbrido\u2014digital y f\u00edsico\u2014donde la expectativa de experiencia y personalizaci\u00f3n sube el est\u00e1ndar para fabricantes, distribuidores [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,1],"tags":[],"class_list":["post-6823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz","category-tendencias-automotrices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Nuevo Perfil del Consumidor Automotriz: Customer Journey Data-Driven en LATAM (2025 - 2026) - MTM<\/title>\n<meta name=\"description\" content=\"El consumidor automotriz en Am\u00e9rica Latina vive una transformaci\u00f3n profunda: la digitalizaci\u00f3n del proceso de compra, la influencia de las redes sociales y las m\u00e9tricas de valor de cliente est\u00e1n redefiniendo el sector\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mtmision.cl\/en\/the-new-profile-of-the-automotive-consumer-customer-journey-data-driven-in-latam-2024-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Nuevo Perfil del Consumidor Automotriz: Customer Journey Data-Driven en LATAM (2025 - 2026) - MTM\" \/>\n<meta property=\"og:description\" content=\"El consumidor automotriz en Am\u00e9rica Latina vive una transformaci\u00f3n profunda: la digitalizaci\u00f3n del proceso de compra, la influencia de las redes sociales y las m\u00e9tricas de valor de cliente est\u00e1n redefiniendo el sector\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mtmision.cl\/en\/the-new-profile-of-the-automotive-consumer-customer-journey-data-driven-in-latam-2024-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"MTM\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T18:09:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T14:41:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/09\/Plantillas-MTM-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"722\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natalia Abragan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalia Abragan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mtmision.cl\\\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mtmision.cl\\\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\\\/\"},\"author\":{\"name\":\"Natalia Abragan\",\"@id\":\"https:\\\/\\\/mtmision.cl\\\/#\\\/schema\\\/person\\\/765c49b7a8f603453eb9794825fd5753\"},\"headline\":\"El Nuevo Perfil del Consumidor Automotriz: Customer Journey Data-Driven en LATAM (2025 &#8211; 2026)\",\"datePublished\":\"2025-09-03T18:09:25+00:00\",\"dateModified\":\"2025-10-29T14:41:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mtmision.cl\\\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\\\/\"},\"wordCount\":479,\"publisher\":{\"@id\":\"https:\\\/\\\/mtmision.cl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mtmision.cl\\\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mtmision.cl\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Plantillas-MTM-3.jpg\",\"articleSection\":[\"Automotriz\",\"Tendencias Automotrices\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mtmision.cl\\\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\\\/\",\"url\":\"https:\\\/\\\/mtmision.cl\\\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\\\/\",\"name\":\"El Nuevo Perfil del Consumidor Automotriz: Customer Journey Data-Driven en LATAM (2025 - 2026) - MTM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mtmision.cl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mtmision.cl\\\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mtmision.cl\\\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mtmision.cl\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Plantillas-MTM-3.jpg\",\"datePublished\":\"2025-09-03T18:09:25+00:00\",\"dateModified\":\"2025-10-29T14:41:07+00:00\",\"description\":\"El consumidor automotriz en Am\u00e9rica Latina vive una transformaci\u00f3n profunda: la digitalizaci\u00f3n del proceso de compra, la influencia de las redes sociales y las m\u00e9tricas de valor de cliente est\u00e1n redefiniendo el sector\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mtmision.cl\\\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mtmision.cl\\\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mtmision.cl\\\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mtmision.cl\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Plantillas-MTM-3.jpg\",\"contentUrl\":\"https:\\\/\\\/mtmision.cl\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Plantillas-MTM-3.jpg\",\"width\":1920,\"height\":722},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mtmision.cl\\\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mtmision.cl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El Nuevo Perfil del Consumidor Automotriz: Customer Journey Data-Driven en LATAM (2025 &#8211; 2026)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mtmision.cl\\\/#website\",\"url\":\"https:\\\/\\\/mtmision.cl\\\/\",\"name\":\"MTM - Tecnolog\u00eda Automotriz Latam\",\"description\":\"Desarrollo y soluciones que impulsan la movilidad en LATAM\",\"publisher\":{\"@id\":\"https:\\\/\\\/mtmision.cl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mtmision.cl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mtmision.cl\\\/#organization\",\"name\":\"MTM - Tecnolog\u00eda Automotriz Latam\",\"url\":\"https:\\\/\\\/mtmision.cl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mtmision.cl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mtmision.cl\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/MTM-LOGO-350PX.png\",\"contentUrl\":\"https:\\\/\\\/mtmision.cl\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/MTM-LOGO-350PX.png\",\"width\":350,\"height\":100,\"caption\":\"MTM - Tecnolog\u00eda Automotriz Latam\"},\"image\":{\"@id\":\"https:\\\/\\\/mtmision.cl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mtmision.cl\\\/#\\\/schema\\\/person\\\/765c49b7a8f603453eb9794825fd5753\",\"name\":\"Natalia Abragan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3dad2f4d4507dcbb9a6649990e58917fcb00a059e74add102c4efaf577c1423e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3dad2f4d4507dcbb9a6649990e58917fcb00a059e74add102c4efaf577c1423e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3dad2f4d4507dcbb9a6649990e58917fcb00a059e74add102c4efaf577c1423e?s=96&d=mm&r=g\",\"caption\":\"Natalia Abragan\"},\"sameAs\":[\"https:\\\/\\\/mtmision.cl\"],\"url\":\"https:\\\/\\\/mtmision.cl\\\/en\\\/author\\\/natalia-abragan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The New Automotive Consumer Profile: Customer Journey Data-Driven in LATAM (2025 - 2026) - MTM","description":"The automotive consumer in Latin America is undergoing a profound transformation: the digitization of the buying process, the influence of social media and customer value metrics are redefining the industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mtmision.cl\/en\/the-new-profile-of-the-automotive-consumer-customer-journey-data-driven-in-latam-2024-2025\/","og_locale":"en_US","og_type":"article","og_title":"El Nuevo Perfil del Consumidor Automotriz: Customer Journey Data-Driven en LATAM (2025 - 2026) - MTM","og_description":"El consumidor automotriz en Am\u00e9rica Latina vive una transformaci\u00f3n profunda: la digitalizaci\u00f3n del proceso de compra, la influencia de las redes sociales y las m\u00e9tricas de valor de cliente est\u00e1n redefiniendo el sector","og_url":"https:\/\/mtmision.cl\/en\/the-new-profile-of-the-automotive-consumer-customer-journey-data-driven-in-latam-2024-2025\/","og_site_name":"MTM","article_published_time":"2025-09-03T18:09:25+00:00","article_modified_time":"2025-10-29T14:41:07+00:00","og_image":[{"width":1920,"height":722,"url":"https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/09\/Plantillas-MTM-3.jpg","type":"image\/jpeg"}],"author":"Natalia Abragan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Natalia Abragan","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mtmision.cl\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\/#article","isPartOf":{"@id":"https:\/\/mtmision.cl\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\/"},"author":{"name":"Natalia Abragan","@id":"https:\/\/mtmision.cl\/#\/schema\/person\/765c49b7a8f603453eb9794825fd5753"},"headline":"El Nuevo Perfil del Consumidor Automotriz: Customer Journey Data-Driven en LATAM (2025 &#8211; 2026)","datePublished":"2025-09-03T18:09:25+00:00","dateModified":"2025-10-29T14:41:07+00:00","mainEntityOfPage":{"@id":"https:\/\/mtmision.cl\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\/"},"wordCount":479,"publisher":{"@id":"https:\/\/mtmision.cl\/#organization"},"image":{"@id":"https:\/\/mtmision.cl\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/09\/Plantillas-MTM-3.jpg","articleSection":["Automotriz","Tendencias Automotrices"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mtmision.cl\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\/","url":"https:\/\/mtmision.cl\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\/","name":"The New Automotive Consumer Profile: Customer Journey Data-Driven in LATAM (2025 - 2026) - MTM","isPartOf":{"@id":"https:\/\/mtmision.cl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mtmision.cl\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\/#primaryimage"},"image":{"@id":"https:\/\/mtmision.cl\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/09\/Plantillas-MTM-3.jpg","datePublished":"2025-09-03T18:09:25+00:00","dateModified":"2025-10-29T14:41:07+00:00","description":"The automotive consumer in Latin America is undergoing a profound transformation: the digitization of the buying process, the influence of social media and customer value metrics are redefining the industry.","breadcrumb":{"@id":"https:\/\/mtmision.cl\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mtmision.cl\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mtmision.cl\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\/#primaryimage","url":"https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/09\/Plantillas-MTM-3.jpg","contentUrl":"https:\/\/mtmision.cl\/wp-content\/uploads\/2025\/09\/Plantillas-MTM-3.jpg","width":1920,"height":722},{"@type":"BreadcrumbList","@id":"https:\/\/mtmision.cl\/el-nuevo-perfil-del-consumidor-automotriz-customer-journey-data-driven-en-latam-2024-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mtmision.cl\/"},{"@type":"ListItem","position":2,"name":"El Nuevo Perfil del Consumidor Automotriz: Customer Journey Data-Driven en LATAM (2025 &#8211; 2026)"}]},{"@type":"WebSite","@id":"https:\/\/mtmision.cl\/#website","url":"https:\/\/mtmision.cl\/","name":"MTM - Automotive Technology Latam","description":"Development and solutions that drive mobility in LATAM","publisher":{"@id":"https:\/\/mtmision.cl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mtmision.cl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mtmision.cl\/#organization","name":"MTM - Automotive Technology Latam","url":"https:\/\/mtmision.cl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mtmision.cl\/#\/schema\/logo\/image\/","url":"https:\/\/mtmision.cl\/wp-content\/uploads\/2020\/03\/MTM-LOGO-350PX.png","contentUrl":"https:\/\/mtmision.cl\/wp-content\/uploads\/2020\/03\/MTM-LOGO-350PX.png","width":350,"height":100,"caption":"MTM - Tecnolog\u00eda Automotriz Latam"},"image":{"@id":"https:\/\/mtmision.cl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mtmision.cl\/#\/schema\/person\/765c49b7a8f603453eb9794825fd5753","name":"Natalia Abragan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3dad2f4d4507dcbb9a6649990e58917fcb00a059e74add102c4efaf577c1423e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3dad2f4d4507dcbb9a6649990e58917fcb00a059e74add102c4efaf577c1423e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3dad2f4d4507dcbb9a6649990e58917fcb00a059e74add102c4efaf577c1423e?s=96&d=mm&r=g","caption":"Natalia Abragan"},"sameAs":["https:\/\/mtmision.cl"],"url":"https:\/\/mtmision.cl\/en\/author\/natalia-abragan\/"}]}},"_links":{"self":[{"href":"https:\/\/mtmision.cl\/en\/wp-json\/wp\/v2\/posts\/6823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mtmision.cl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mtmision.cl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mtmision.cl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mtmision.cl\/en\/wp-json\/wp\/v2\/comments?post=6823"}],"version-history":[{"count":0,"href":"https:\/\/mtmision.cl\/en\/wp-json\/wp\/v2\/posts\/6823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mtmision.cl\/en\/wp-json\/wp\/v2\/media\/7939"}],"wp:attachment":[{"href":"https:\/\/mtmision.cl\/en\/wp-json\/wp\/v2\/media?parent=6823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mtmision.cl\/en\/wp-json\/wp\/v2\/categories?post=6823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mtmision.cl\/en\/wp-json\/wp\/v2\/tags?post=6823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}